This holiday season stores are opening up their doors earlier than ever. For the first time in its 155 years of business, Macy’s will be opening their doors at 8 p.m. on Thanksgiving. The masses began criticizing this as “greedy, misguided, and unfair to the employees,” said by Brad Tuttle from Time Magazine. Employees will be forced to work on a day that is traditionally reserved for spending time with family and friends. Macy’s outrageous door opening time will be the death of Thanksgiving for everyone this holiday season.

The store will stay open through Black Friday until its usual closing time, 10 p.m., citing “interest from customers who prefer to start their shopping early.” Women’s Wear Daily reported that Macy’s based its decision after watching the crowds of people last year gather in front of the doors of the New York City’s Macy’s in Herald Square. The crowd then got tired of waiting and moved to their competitor’s doors, Lord & Taylor, which opened 10 a.m. last year.

However, in spite of the “death” of Thanksgiving, the early openings of Macy’s stores shouldn’t come to much of a surprise. In early October, the word leaked out that Macy’s had distributed a poll among employees to see if they would be willing to work staring at 7:30 p.m. on Thanksgiving, the poll also stated they might be called into work whether they like it or not.

While Best Buy, Target, Macy’s and many other big stores are starting the holiday shopping season on Thanksgiving Day, Costco, PC Richards & Son and Nordstrom are standing out for their commitment to what used to be a national day off. “Our employees work especially hard during the holiday season, and we simply believe that they deserve the opportunity to spend Thanksgiving with their families,” said Paul Latham, Costco’s vice president for membership and marketing, wrote in an email to The Huffington Post.

The businesses that remain closed on Thanksgiving aren’t actually geared toward your average Black Friday bargain deal shopper. For example, Nordstrom does more business during its annual anniversary sale in July than on Black Friday said spokesman Colin Johnson. But many of the stores this holiday season are looking to squeeze in as much possible holiday shopping time as they can. Since Thanksgiving is late this year, stores will lose six shopping days, so for many stores staying closed on Thanksgiving could be risky said Beahm of The Huffington Post said. For some stores holiday shopping can reason for as much as 40 percent of annual sales, according to the National Retail Foundation. By opening on Thanksgiving, some stores feel the need to add that one crucial day to their season.

Warehouse stores like BJ’s and Costco tend to have a lot of loyal membership customers so even if they don’t open their doors on Thanksgiving they know they will still get a good crowd of people on Black Friday. But that doesn’t mean they won’t be tempted in the future to open their doors earlier to get a bigger piece of the pie.